DECOMPRESSION VIDEO CREATIVE
We know making videos can be a bit tough, so here are
the main things to remember when
doing so to give the best results!
If you think you are sending too many videos, there is no such thing.
More videos equals more options.
VIDEO CREATIVE TIPS
Best Practices for Recording Videos That Stand Out!
Lighting
Try to shoot somewhere with natural, indirect sunlight if possible. Try to avoid shooting somewhere where the images will look yellow or dimly lit.
Crop
Please remember to leave room at the top and sides of your photo so we can crop the images manually here at Social Sparrow. (Not all examples below follow this and are difficult to work with.)
Smiles
Please make sure you are smiling naturally so you look as personable as possible! Patient and doctor should have a pleasant expression on their faces, even when not looking directly at the camera.
Eye Contact
When filming videos, film from your armpits up so the viewers can see your eyes and more easily feel like they’re making a connection with you.
Directions
Images/Videos may be either horizontal or vertical, the main point is to ensure there is room around the subjects to allow for cropping by our team. Do NOT shoot too close to the subject and please DO leave room above his/her head and on either side to allow for any cropping needed by our imageediting team. (See ‘crop’ section, also.)
Video Duration
The first 15 seconds of your video are crucial in capturing the viewer's attention and determining whether they'll continue watching. To maximize engagement, aim to keep your video concise, informative, and no longer than 45 seconds.
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DID YOU KNOW? VIDEO EXAMPLES
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