We know taking photos or making videos can be a bit tough, so here are

the main things to remember when

doing so to give the best results!

If you think you are sending too many images or videos, there is no such thing.

More images / videos equals more options.

IMAGE CREATIVES

Best Practices for Making Creative That Stands Out!

Lighting

Try to shoot somewhere with natural, indirect sunlight if possible. Try to avoid shooting somewhere where the images will look yellow or dimly lit.

Crop

Please remember to leave room at the top and sides of your photo so we can crop the images manually here at Social Sparrow. (Not all examples below follow this and are difficult to work with.)

Smiles

Please make sure you are smiling naturally so you look as personable as possible! Patient and doctor should have a pleasant expression on their faces, even when not looking directly at the camera.

Poses and Angles

Yes! Please provide multiple poses and angles in the photos that are sent. More options are best.

Directions

Images/Videos may be either horizontal or vertical, the main point is to ensure there is room around the subjects to allow for cropping by our team. Do NOT shoot too close to the subject and please DO leave room above his/her head and on either side to allow for any cropping needed by our image editing team. (See ‘crop’ section, also.)

Subjects

Although babies and pregnant women benefit greatly from chiropractic care, the general public does not respond well to images of those two subject groups being adjusted. Only include those in your set as extras only. Feel free to utilize your mom, dad, brother, sister, best friend, even the front office staff can wear regular clothes and pose as the patient. And remember - MULTIPLE pictures are the best to send!

Eye Contact

Images/Videos that show engagement between doctor and patient work better than an image of the doctor looking directly at the camera with the exception of traditional staff photo or doctor/staff photo. You can include images with people looking directly at the camera, but only as extras.

IMAGE SETS